How do you keep yourself healthy? You probably eat well, exercise, maintain good hygiene, and take the time to regularly visit your doctor to monitor your health. You can think of your WordPress website the same way. To keep it healthy, you need to feed it new content, maintain the platform and the plugins it runs on, and monitor it often.
There’s a common misconception that once you launch a new WordPress site, all the work is done. For many reasons, WordPress maintenance is crucial for a stable and properly functioning website. Regular WordPress maintenance ensures your site visitors have the best user experience while learning more about your business. Your website is one of the most important components of your digital marketing efforts. Consistent WordPress maintenance allows you to preserve, protect, and improve upon this invaluable marketing asset.
WordPress releases an update every two months, on average. These upgrades fix bugs, improve functionality, and address security issues. Overlooking these updates impact how your audience interacts with your site. By regularly updating your site, you greatly reduce the chances of a visitor experiencing issues when they are browsing your company’s website.
WordPress plugins are updated by the individual developers who created each one. Updates for these individual plugins happen on their own schedule. Not every plugin plays nice after you install a new version of the WordPress platform. You will want to monitor your plugins carefully and always do a backup of your site before updating a plugin in case there is a conflict.
Nothing scares away site traffic like a malware warning. Hackers are finding new vulnerabilities daily so it’s necessary to monitor your site’s security with daily WordPress maintenance. Every day, you’ll want to perform a security check as well as set systems in place to be alerted when a possible incident has occurred.
As much as you intend to regularly backup your site, this task falls by the wayside when immediate client needs and other business demands occur. This is another reason why regular WordPress maintenance is so important. Whether your site has been compromised or an update has gone south, being able to restore your site from a backup is key to minimizing downtime. As a best practice, you’ll want to backup your site at least once a week.